THE GROWER'S SOURCE EXPO
When physical gatherings became a distant memory, The Grower's Source Virtual Expo stepped in to fill the void. Guided by our affiliate, this event pushed the boundaries of what's possible in a virtual space, delivering an experience so interactive and immersive, it felt almost like being there in person.
Client
Affiliates
Year
SPECIALTY SERVICES
Project management
Event strategy
Brand development
Event design
Experiential design
Sponsorship strategy
Sponsorship management
Speaker management
Content development
Social media management
Website design
Registration management
Event planning
Production
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
Amidst a pandemic, The Grower's Source Virtual Expo emerged as a lifeline for the grower industry. Orchestrated with the expertise of our affiliate, this event offered an unparalleled blend of education, networking, and emotional engagement.
In a world brought to a standstill by the pandemic, the grower industry faced an unprecedented challenge: the absence of community. Originally conceived as a creative concept for our client Biofloral, The Grower's Source Virtual Expo transcended its initial scope to serve the entire community. Navigating through uncertainties and a newly formed audience, the event was no ordinary online gathering. It was a two-week odyssey that redefined virtual interaction.
Imagine stepping into a virtual lobby greeted by a charismatic host, Olivia, who guides you through a labyrinth of experiences. From live educational programs to branded lounges, the atmosphere was electric, almost palpable, as if you could reach out and touch it. But it didn't stop there. The event pushed the boundaries of virtual engagement with unique features like virtual happy hours and themed rooms with DJs. Participants could hop from room to room, forging connections and sharing laughs, all while gaining invaluable insights from industry experts.
It was an experience so immersive and interactive that attendees felt the emotional camaraderie usually reserved for face-to-face gatherings. The impact was immediate and far-reaching. With over 400 participants and 20 sponsors, the event not only met but exceeded all expectations. Feedback from both sponsors and participants was overwhelmingly positive, highlighting the event's success in providing an almost face-to-face experience in a virtual setting. What set this event apart was not just its innovative format but also the strategic guidance that made it all possible.
The Grower's Source Virtual Expo set a new standard for virtual events in the grower industry. It was a masterclass in creating an experience that was not just immersive and impactful but emotionally engaging as well.
STRATEGIC DESIGN
The design of The Grower's Source Virtual Expo was centered on fulfilling the dual needs of growers and vendors amidst pandemic restrictions. We crafted a virtual experience paired with a robust sponsorship program, balancing the desire of growers to interact and learn with their peers and the vendors' need for meaningful face-to-face interactions with the community. Our design made every attendee feel valued and every sponsor appear as an expert, not just a sales entity. The event spanned two weeks, allowing ample time for formal relationship building. This design philosophy extended over 15 months through our content communication strategy, ensuring the experience's impact was sustained and grew even after the event.
UNIQUE EXPERIENCE
The experiential aspect of The Grower's Source Virtual Expo was not about recreating a traditional trade show in a virtual format; it was about creating a unique experience that focused on maximizing opportunities for networking, mingling, interacting, and learning. This approach prioritized the most valuable aspects of such gatherings, offering an innovative platform for relationship development and knowledge exchange, surpassing the conventional trade show model and fostering a dynamic community spirit.
COMMUNICATION CAMPAIGN
The Grower's Source Virtual Expo communication campaign was strategically designed to build hype and excitement. We leveraged the circles of influence surrounding our sponsors, speakers, and key participants, creating a personalized campaign that targeted specific industry leaders across the country. This approach was amplified through social media publications, engaging video teasers, and live presentations, ensuring a comprehensive reach. Post-event, our focus shifted to in-depth articles that explored the expo's topics further, providing additional value and extending the event’s influence. This dual-phase strategy effectively maintained engagement and positioned the expo as a key resource in the industry.
THE PRODUCTION
The production of The Grower's Source Virtual Expo was marked by a strategic selection of technology aligned with our interaction objectives. We invested extra effort in customizing the front-end design, transforming each lounge into an immersive brand experience for our sponsors. The live studio production, led by our host Olivia and supported by a dedicated team, added a multidimensional aspect to the interactions. High-quality streaming was a cornerstone, ensuring a seamless and professional experience for all participants. Additionally, the mailing of branded giveaways to attendees extended the sponsors' brand experience and memorability, adding a tangible element to the virtual event.
Client
Affiliate
Year
SPECIALTY SERVICES
Project management
Event strategy
Brand development
Event design
Experiential design
Sponsorship strategy
Sponsorship management
Speaker management
Content development
Social media management
Website design
Registration management
Event planning
Production
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
Amidst a pandemic, The Grower's Source Virtual Expo emerged as a lifeline for the grower industry. Orchestrated with the expertise of our affiliate, this event offered an unparalleled blend of education, networking, and emotional engagement.
In a world brought to a standstill by the pandemic, the grower industry faced an unprecedented challenge: the absence of community. Originally conceived as a creative concept for our client Biofloral, The Grower's Source Virtual Expo transcended its initial scope to serve the entire community. Navigating through uncertainties and a newly formed audience, the event was no ordinary online gathering. It was a two-week odyssey that redefined virtual interaction.
Imagine stepping into a virtual lobby greeted by a charismatic host, Olivia, who guides you through a labyrinth of experiences. From live educational programs to branded lounges, the atmosphere was electric, almost palpable, as if you could reach out and touch it. But it didn't stop there. The event pushed the boundaries of virtual engagement with unique features like virtual happy hours and themed rooms with DJs. Participants could hop from room to room, forging connections and sharing laughs, all while gaining invaluable insights from industry experts.
It was an experience so immersive and interactive that attendees felt the emotional camaraderie usually reserved for face-to-face gatherings. The impact was immediate and far-reaching. With over 400 participants and 20 sponsors, the event not only met but exceeded all expectations. Feedback from both sponsors and participants was overwhelmingly positive, highlighting the event's success in providing an almost face-to-face experience in a virtual setting. What set this event apart was not just its innovative format but also the strategic guidance that made it all possible.
The Grower's Source Virtual Expo set a new standard for virtual events in the grower industry. It was a masterclass in creating an experience that was not just immersive and impactful but emotionally engaging as well.
STRATEGIC DESIGN
The design of The Grower's Source Virtual Expo was centered on fulfilling the dual needs of growers and vendors amidst pandemic restrictions. We crafted a virtual experience paired with a robust sponsorship program, balancing the desire of growers to interact and learn with their peers and the vendors' need for meaningful face-to-face interactions with the community. Our design made every attendee feel valued and every sponsor appear as an expert, not just a sales entity. The event spanned two weeks, allowing ample time for formal relationship building. This design philosophy extended over 15 months through our content communication strategy, ensuring the experience's impact was sustained and grew even after the event.
UNIQUE EXPERIENCE
The experiential aspect of The Grower's Source Virtual Expo was not about recreating a traditional trade show in a virtual format; it was about creating a unique experience that focused on maximizing opportunities for networking, mingling, interacting, and learning. This approach prioritized the most valuable aspects of such gatherings, offering an innovative platform for relationship development and knowledge exchange, surpassing the conventional trade show model and fostering a dynamic community spirit.
COMMUNICATION CAMPAIGN
The Grower's Source Virtual Expo communication campaign was strategically designed to build hype and excitement. We leveraged the circles of influence surrounding our sponsors, speakers, and key participants, creating a personalized campaign that targeted specific industry leaders across the country. This approach was amplified through social media publications, engaging video teasers, and live presentations, ensuring a comprehensive reach. Post-event, our focus shifted to in-depth articles that explored the expo's topics further, providing additional value and extending the event’s influence. This dual-phase strategy effectively maintained engagement and positioned the expo as a key resource in the industry.
THE PRODUCTION
The production of The Grower's Source Virtual Expo was marked by a strategic selection of technology aligned with our interaction objectives. We invested extra effort in customizing the front-end design, transforming each lounge into an immersive brand experience for our sponsors. The live studio production, led by our host Olivia and supported by a dedicated team, added a multidimensional aspect to the interactions. High-quality streaming was a cornerstone, ensuring a seamless and professional experience for all participants. Additionally, the mailing of branded giveaways to attendees extended the sponsors' brand experience and memorability, adding a tangible element to the virtual event.
Program Design
The design of The Grower's Source Virtual Expo was centered on fulfilling the dual needs of growers and vendors amidst pandemic restrictions. We crafted a virtual experience paired with a robust sponsorship program, balancing the desire of growers to interact and learn with their peers and the vendors' need for meaningful face-to-face interactions with the community. Our design made every attendee feel valued and every sponsor appear as an expert, not just a sales entity. The event spanned two weeks, allowing ample time for formal relationship building. This design philosophy extended over 15 months through our content communication strategy, ensuring the experience's impact was sustained and grew even after the event.
ExperientIal
The experiential aspect of The Grower's Source Virtual Expo was not about recreating a traditional trade show in a virtual format; it was about creating a unique experience that focused on maximizing opportunities for networking, mingling, interacting, and learning. This approach prioritized the most valuable aspects of such gatherings, offering an innovative platform for relationship development and knowledge exchange, surpassing the conventional trade show model and fostering a dynamic community spirit.
CONTENT COMMUNICATIONS
The Grower's Source Virtual Expo communication campaign was strategically designed to build hype and excitement. We leveraged the circles of influence surrounding our sponsors, speakers, and key participants, creating a personalized campaign that targeted specific industry leaders across the country. This approach was amplified through social media publications, engaging video teasers, and live presentations, ensuring a comprehensive reach. Post-event, our focus shifted to in-depth articles that explored the expo's topics further, providing additional value and extending the event’s influence. This dual-phase strategy effectively maintained engagement and positioned the expo as a key resource in the industry.
PRODUCTION
The production of The Grower's Source Virtual Expo was marked by a strategic selection of technology aligned with our interaction objectives. We invested extra effort in customizing the front-end design, transforming each lounge into an immersive brand experience for our sponsors. The live studio production, led by our host Olivia and supported by a dedicated team, added a multidimensional aspect to the interactions. High-quality streaming was a cornerstone, ensuring a seamless and professional experience for all participants. Additionally, the mailing of branded giveaways to attendees extended the sponsors' brand experience and memorability, adding a tangible element to the virtual event.
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