COOP MARKETING TRIUMPH
Discover how we lead a coop marketing program to transform Biofloral tradeshows from an expense to a revenue driver. While elevating mutual benefits for partner brands, Biofloral become an epicenter without any added costs, solidifying their status as a leading distributor in Canada.
Client
Affiliates
Year
SPECIALTY SERVICES
Project Management
Sponsorship strategy
Sponsorship management
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
Franck's ingenuity turned a once one-sided expense into a zero-cost, high-impact coop marketing program for Biofloral. Initially shouldering all the costs of tradeshow exhibits, Biofloral tasked Franck to engage partners in sharing the burden.
LEVERAGING POTENTIAL
Franck far exceeded this by creating a well-structured sponsorship program that not only eliminated Biofloral's out-of-pocket costs but also met each partner brand's unique objectives.
Despite the challenges of balancing disparate brand aesthetics and avoiding brand confusion between products and Biofloral, the distributor, Franck executed a visual harmony. The multi-city initiative evolved from a modest 400 sq.ft. space to an expansive 1500 sq.ft. tradeshow centerpiece.
FROM COST TO PROFIT CENTER
This extraordinary transformation repositioned Biofloral as a leading distributor in Canada, skyrocketed new client accounts, and turned a significant expense into a profit center.
Client
Affiliate
Year
SPECIALTY SERVICES
Project Management
Sponsorship strategy
Sponsorship management
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
Franck's ingenuity turned a once one-sided expense into a zero-cost, high-impact coop marketing program for Biofloral. Initially shouldering all the costs of tradeshow exhibits, Biofloral tasked Franck to engage partners in sharing the burden.
LEVERAGING POTENTIAL
Franck far exceeded this by creating a well-structured sponsorship program that not only eliminated Biofloral's out-of-pocket costs but also met each partner brand's unique objectives.
Despite the challenges of balancing disparate brand aesthetics and avoiding brand confusion between products and Biofloral, the distributor, Franck executed a visual harmony. The multi-city initiative evolved from a modest 400 sq.ft. space to an expansive 1500 sq.ft. tradeshow centerpiece.
FROM COST TO PROFIT CENTER
This extraordinary transformation repositioned Biofloral as a leading distributor in Canada, skyrocketed new client accounts, and turned a significant expense into a profit center.
Program Design
ExperientIal
CONTENT COMMUNICATIONS
PRODUCTION
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