UNWIND BY BOMBARDIER

Daring to Be Different in the Aviation Industry Unveiling an enchanting journey called "UNWIND BY BOMBARDIER," an immersive experience was meticulously crafted for over 100 Asian airline leaders and Bombardier sales executives during the Singapore Airshow in 2018. Amidst an industry known for its stringent protocols and uniformity, Bombardier took a bold stride into a colorful, non-traditional branding paradigm, epitomized by a playful robot icon and encapsulating an innovative, client-centric, and empathetic culture.

‍

Crafting an Immersive Experience

The objectives of delivering an exceptional, hype-generating, and intimately bonding experience were intricately woven into every touchpoint - from a whimsically creative video invite to omnipresent robot branding at the Singapore Airport, magical keys found on the airshow tarmac, engaging chats with branded flight attendants, all the way through to an entertaining and unforgettable event night and a thoughtfully-provided hangover kit. Guests were enveloped in a world that highlighted Bombardier’s immense appreciation for its clients and a keen eye for detail, solidifying its stance as a progressive, client-oriented culture in a traditionally rigid industry.

‍

Global and highly time sensitive production

Navigating Multifaceted Challenges with Precision Achieving this intricate experience in just two months, especially when coordinated globally and executed on Asian soil, posed a significant challenge. Frank and his collaborators, despite the demanding timeline, linguistic, cultural, and business practice differences, orchestrated a flawless event. From aligning vendors and brand ambassadors to ensuring every decorative and functional element synchronized perfectly with the UNWIND brand, every aspect was executed with meticulous precision within a mere 48 hours of landing in Singapore.

‍

Transforming customer relationship

Converting Immersive Experiences to Collaborative Futures The result was not merely an event but a transformative experience that demonstrated the depth and innovation of Bombardier’s client appreciation and relationship management. Unwind didn't just create a moment; it established a milieu where current clients and prospects could witness firsthand Bombardier’s unique, down-to-earth, and innovative culture. This pivotal event not only fortified relationships with key decision-makers in the Asian airline market but also paved the way for substantial future collaborations and solidified ongoing partnerships, thereby ensuring Bombardier’s footprint was imprinted deeply and memorably within the industry. End Note

‍

This carefully-crafted, detail-oriented, and innovative approach seamlessly merged Bombardier’s brand promise with an unforgettable experience, ensuring every guest didn’t just attend an event but lived a story - a story where they felt profoundly valued, respected, and part of something truly unique and special.