CANNAtalk: THE PASSIONATE GROWER'S HUB
Dive into the journey of The Passionate Grower Hub, where advanced technology bridged the gap during the panemic and brought growers into the digital age.
Client
Affiliates
Year
SPECIALTY SERVICES
PROJECT MANAGEMENT
EXPERIENTIAL DESIGN
INSTRUCTIONAL DESIGN
COMMUNICATION STRATEGY
CONTENT DEVELOPMENT
EVENT TECHNOLOGY
PRODUCTION
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
The Passionate Grower Hub emerged as an innovative solution during the pandemic, redefining how Canada's top master growers and industry-shaping cultivators connect. Originally conceived as a local event for Toronto, the unforeseen shift to a virtual format was met with skepticism due to the growers' hands-on, field-oriented nature. However, this challenge turned into an opportunity to break new ground.
Leverage technology
Leveraging advanced technology, the Hub provided an engaging and interactive platform that had never been utilized in the industry before. This virtual workshop successfully brought together about 100 of Canada’s leading master growers and cultivators, fostering a community that transcended geographical boundaries. Participants, who were not typically accustomed to online interactions, found themselves engaged in dynamic discussions and networking sessions, facilitated by innovative breakout rooms and immersive virtual environments.
Value optimization driven through empathy
The experience began with a highly interactive and gamified survey, designed to engage participants, highlight their strengths, and create optimal breakout groups. This approach ensured effective bonding and engagement, allowing everyone a space to interact while key expertise, knowledge, and insights flowed easily during the workshop.
Orchestrate success
The meticulous planning included strategic social media campaigns, detailed instructional design, and the use of cutting-edge event technology, creating a seamless and enriching experience. With a pre-virtual get-together, the group began bonding around the activity and ensured technology adoption. This initiative, coming at a critical moment of confinement, not only brought the grower community together when they needed it most but also reinforced CANNA's position as a leading brand in the industry. By being the first to implement such a unique and engaging virtual experience, CANNA reestablished itself as an industry innovator and leader.
The Passionate Grower Hub not only broke the taboo of online interactions among growers but also set a new benchmark for virtual events. This initiative showcased how adaptability and technological innovation can foster deep connections and community building in the horticultural industry, leaving a lasting impact and establishing new practices for future engagements.
Client
Affiliate
Year
SPECIALTY SERVICES
PROJECT MANAGEMENT
EXPERIENTIAL DESIGN
INSTRUCTIONAL DESIGN
COMMUNICATION STRATEGY
CONTENT DEVELOPMENT
EVENT TECHNOLOGY
PRODUCTION
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
The Passionate Grower Hub emerged as an innovative solution during the pandemic, redefining how Canada's top master growers and industry-shaping cultivators connect. Originally conceived as a local event for Toronto, the unforeseen shift to a virtual format was met with skepticism due to the growers' hands-on, field-oriented nature. However, this challenge turned into an opportunity to break new ground.
Leverage technology
Leveraging advanced technology, the Hub provided an engaging and interactive platform that had never been utilized in the industry before. This virtual workshop successfully brought together about 100 of Canada’s leading master growers and cultivators, fostering a community that transcended geographical boundaries. Participants, who were not typically accustomed to online interactions, found themselves engaged in dynamic discussions and networking sessions, facilitated by innovative breakout rooms and immersive virtual environments.
Value optimization driven through empathy
The experience began with a highly interactive and gamified survey, designed to engage participants, highlight their strengths, and create optimal breakout groups. This approach ensured effective bonding and engagement, allowing everyone a space to interact while key expertise, knowledge, and insights flowed easily during the workshop.
Orchestrate success
The meticulous planning included strategic social media campaigns, detailed instructional design, and the use of cutting-edge event technology, creating a seamless and enriching experience. With a pre-virtual get-together, the group began bonding around the activity and ensured technology adoption. This initiative, coming at a critical moment of confinement, not only brought the grower community together when they needed it most but also reinforced CANNA's position as a leading brand in the industry. By being the first to implement such a unique and engaging virtual experience, CANNA reestablished itself as an industry innovator and leader.
The Passionate Grower Hub not only broke the taboo of online interactions among growers but also set a new benchmark for virtual events. This initiative showcased how adaptability and technological innovation can foster deep connections and community building in the horticultural industry, leaving a lasting impact and establishing new practices for future engagements.
Program Design
ExperientIal
CONTENT COMMUNICATIONS
PRODUCTION
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