THE BLUE SKIES CHRONICLE BY BOMBARDIER
Innovative aviation showcase transforms traditional product demo into an immersive, gamified experience for Bombardier, captivating all stakeholders.
Client
Affiliates
Year
SPECIALTY SERVICES
Project management
Brand development
Content strategy
Content development
Experiential design
Production
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
In a pivotal moment aimed at securing a high-stakes purchase order, Bombardier sought to enchant a select group of key employees from a potential client, diverging from the historically technical and redundant norms of the aviation industry’s product demos.
AN AMBITIOUS CONCEPT
Our challenge was robust: synthesizing the intricacies of aviation jargon, technology, and culture, and crafting a completely original newspaper brand and its premier edition—all within a tight two-month deadline. In partnership with Bombardier's marketing team, we curated the "Blue Skies Chronicle," not only as an engaging, detailed informational piece but also as a cherished keepsake, embodying both playful and potent elements of humor and cultural resonance.
BRINGING IT TO LIFE
Our approach was holistic, considering every attendee touchpoint from carpet to newspaper distributor, ingeniously intertwining branding within the hangar and airplane, thus forming an all-encompassing, gamified experience. Our most notable triumph within this immersive journey was a crossword, subtly yet powerfully weaving together common values between both company cultures, fortifying the integrity and potential of their partnership.
WHEN CREATIVITY MEET OBJECTIVE
This innovative pivot from standard demonstrations not only delighted, engaged, and united stakeholders from executives to staff but also significantly played a role in nudging forward a billion-dollar value order, demonstrating that strategic creativity can indeed be the linchpin of success in high-stakes corporate negotiations.
Client
Affiliate
Year
SPECIALTY SERVICES
Project management
Brand development
Content strategy
Content development
Experiential design
Production
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
In a pivotal moment aimed at securing a high-stakes purchase order, Bombardier sought to enchant a select group of key employees from a potential client, diverging from the historically technical and redundant norms of the aviation industry’s product demos.
AN AMBITIOUS CONCEPT
Our challenge was robust: synthesizing the intricacies of aviation jargon, technology, and culture, and crafting a completely original newspaper brand and its premier edition—all within a tight two-month deadline. In partnership with Bombardier's marketing team, we curated the "Blue Skies Chronicle," not only as an engaging, detailed informational piece but also as a cherished keepsake, embodying both playful and potent elements of humor and cultural resonance.
BRINGING IT TO LIFE
Our approach was holistic, considering every attendee touchpoint from carpet to newspaper distributor, ingeniously intertwining branding within the hangar and airplane, thus forming an all-encompassing, gamified experience. Our most notable triumph within this immersive journey was a crossword, subtly yet powerfully weaving together common values between both company cultures, fortifying the integrity and potential of their partnership.
WHEN CREATIVITY MEET OBJECTIVE
This innovative pivot from standard demonstrations not only delighted, engaged, and united stakeholders from executives to staff but also significantly played a role in nudging forward a billion-dollar value order, demonstrating that strategic creativity can indeed be the linchpin of success in high-stakes corporate negotiations.
Program Design
ExperientIal
CONTENT COMMUNICATIONS
PRODUCTION
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