ENSEMBLE INTERNAL COMMUNITY APP
Ensemble, the innovative community app developed for Desjardins Entreprises, broke new ground in digital engagement, providing a space to stay connected and share, both during and long after its initial launch. This tool not only met but exceeded expectations, ushering in a new era of collaborative communication.
Client
Affiliates
Year
SPECIALTY SERVICES
Project Management
APP design and development
Gamification Design
AV production
Graphic Design
Content development
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
Unveiling the Challenge and Vision
The journey began with a bold ambition: to create a social community app for Desjardins' sales force. Amid skepticism and without a dedicated budget, the goal was to enhance communication and demonstrate Desjardins' commitment to innovation. This was no small feat in an industry traditionally slow to adopt social media and digital apps.
Strategic Execution and Design
The approach was multi-faceted: selecting the right technology partners, designing an intuitive app interface, and integrating the app into the national sales event's fabric. Key strategies included making the app a central element of event registration to ensure user onboarding, adapting the design to align with the event's innovative ethos, and integrating app features to enhance the overall interactive experience.
Creative Concept and Innovative Elements
The app, named 'Ensemble,' was designed to initiate connections and discussions among a team of 1,000 account managers. It featured live surveys and interactive content, transforming attendees into active participants. The app's feed became a hub for ongoing tasks, sharing pictures, and leader messages, thereby fostering a sense of community and collaboration.
Planning, Execution, and Beyond
From building the case to launching the app, every step was meticulously planned. The app not only functioned seamlessly during the event but also continued to be a vital communication tool for Desjardins long after. It became a platform for sharing business activities, successes, and fostering nationwide collaboration, exceeding all initial expectations and marking a significant step forward for Desjardins in the digital world.
Conclusion: A Legacy of Digital Innovation
The Ensemble app's success story is a testament to the power of digital tools in transforming corporate communication and community building. It went beyond being a mere event tool; it evolved into a vital part of Desjardins' ongoing strategy, reflecting a modern, connected, and collaborative corporate culture.
Client
Affiliate
Year
SPECIALTY SERVICES
Project Management
APP design and development
Gamification Design
AV production
Graphic Design
Content development
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
Unveiling the Challenge and Vision
The journey began with a bold ambition: to create a social community app for Desjardins' sales force. Amid skepticism and without a dedicated budget, the goal was to enhance communication and demonstrate Desjardins' commitment to innovation. This was no small feat in an industry traditionally slow to adopt social media and digital apps.
Strategic Execution and Design
The approach was multi-faceted: selecting the right technology partners, designing an intuitive app interface, and integrating the app into the national sales event's fabric. Key strategies included making the app a central element of event registration to ensure user onboarding, adapting the design to align with the event's innovative ethos, and integrating app features to enhance the overall interactive experience.
Creative Concept and Innovative Elements
The app, named 'Ensemble,' was designed to initiate connections and discussions among a team of 1,000 account managers. It featured live surveys and interactive content, transforming attendees into active participants. The app's feed became a hub for ongoing tasks, sharing pictures, and leader messages, thereby fostering a sense of community and collaboration.
Planning, Execution, and Beyond
From building the case to launching the app, every step was meticulously planned. The app not only functioned seamlessly during the event but also continued to be a vital communication tool for Desjardins long after. It became a platform for sharing business activities, successes, and fostering nationwide collaboration, exceeding all initial expectations and marking a significant step forward for Desjardins in the digital world.
Conclusion: A Legacy of Digital Innovation
The Ensemble app's success story is a testament to the power of digital tools in transforming corporate communication and community building. It went beyond being a mere event tool; it evolved into a vital part of Desjardins' ongoing strategy, reflecting a modern, connected, and collaborative corporate culture.
Program Design
ExperientIal
CONTENT COMMUNICATIONS
PRODUCTION
