CANNA @ GROWUP VICTORIA
In a challenging period for the grower industry, CANNA seized an opportunity at the Growup Expo Victoria. Guided by our affiliate, CANNA dominated the event with innovative strategies, creating memorable experiences and forming new partnerships.
Client
Affiliates
Year
SPECIALTY SERVICES
Brand Strategy
Experiential design
Production
Onsite management
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
The CANNA Triumph: A Masterclass in Brand Activation: In a time of decline for the grower industry, CANNA faced a formidable challenge.
The objective was clear: dominate the share of voice and reinforce CANNA as a high-quality, supportive brand. The Growup Expo in Victoria presented a unique opportunity. It was the first event of its kind on Vancouver Island, a hub for licensed producers. The challenge? Predicting turnout and justifying the investment.
Our affiliate guided the CANNA executive team through this complex decision-making process.Under our affiliate's guidance, CANNA took a bold approach. Instead of renting exhibit space, the brand sponsored key components of the event, turning the CANNA Official Lounge and the CANNA Networking Party into the epicenters of the expo. Our affiliate led the CANNA team in transforming a rooftop bar into a CANNA universe, complete with branded beach flags, a green carpet entrance, and even a branded volleyball game.
The results were astounding. CANNA not only dominated the event but also formed new partnerships and client accounts. Attendees spent the majority of their time in the CANNA environments, strengthening relationships and reinforcing key brand messages.
A Memorable Experience : The attention to detail was unparalleled. The event ran from 5 PM to 1 AM, leaving attendees with a lasting impression of CANNA as a brand to be associated with. Guided by our affiliate, CANNA's presence at the Growup Expo set a new standard for sponsorships. It was a masterclass in creating an immersive, impactful, and highly cost-effective brand activation.
Client
Affiliate
Year
SPECIALTY SERVICES
Brand Strategy
Experiential design
Production
Onsite management
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
The CANNA Triumph: A Masterclass in Brand Activation: In a time of decline for the grower industry, CANNA faced a formidable challenge.
The objective was clear: dominate the share of voice and reinforce CANNA as a high-quality, supportive brand. The Growup Expo in Victoria presented a unique opportunity. It was the first event of its kind on Vancouver Island, a hub for licensed producers. The challenge? Predicting turnout and justifying the investment.
Our affiliate guided the CANNA executive team through this complex decision-making process.Under our affiliate's guidance, CANNA took a bold approach. Instead of renting exhibit space, the brand sponsored key components of the event, turning the CANNA Official Lounge and the CANNA Networking Party into the epicenters of the expo. Our affiliate led the CANNA team in transforming a rooftop bar into a CANNA universe, complete with branded beach flags, a green carpet entrance, and even a branded volleyball game.
The results were astounding. CANNA not only dominated the event but also formed new partnerships and client accounts. Attendees spent the majority of their time in the CANNA environments, strengthening relationships and reinforcing key brand messages.
A Memorable Experience : The attention to detail was unparalleled. The event ran from 5 PM to 1 AM, leaving attendees with a lasting impression of CANNA as a brand to be associated with. Guided by our affiliate, CANNA's presence at the Growup Expo set a new standard for sponsorships. It was a masterclass in creating an immersive, impactful, and highly cost-effective brand activation.
Program Design
ExperientIal
CONTENT COMMUNICATIONS
PRODUCTION
