CANNA PRODUCT & LIFESTYLE SHOOTS
Capturing the essence of Canadian life and rugged beauty through user-generated and editorial-style photography.
Client
Affiliates
Year
SPECIALTY SERVICES
PROJECT MANAGEMENT
CREATIVE DIRECTION
PRODUCTION
CONTENT DEVELOPMENT
related PROJECT
RELATED SUCCESS STORIES
SYNOPSIS
In 2023, we optimized CANNA Canada's visual engagement strategy by launching a series of uniquely Canadian product and lifestyle shoots, designed to intertwine the spirit of Canadian environments with the practical beauty of CANNA products. This initiative introduced a fresh blend of user-generated content (UGC) style photography and editorial approaches, placing CANNA products in quintessentially Canadian settings—backyard greenhouses, vibrant sunflower fields in the Niagara region, and urban landscapes.
The series featured a diverse array of shots, from inspirational lifestyle images capturing the everyday use of CANNA products to detailed product-focused visuals that emphasize the quality and usability of the items in natural Canadian settings. Additionally, CANNA Canada expanded its brand representation through lifestyle merchandise shoots, showcasing the latest promotional items like hoodies in settings that resonated with Canadian consumers.
A standout element of the campaign was the sponsorship of a BMX athlete, Kevin, who was featured in guerrilla-style photo shoots performing stunts with CANNA products and his CANNA-themed BMX bike. This dynamic collaboration highlighted the agility and youthfulness of the brand, connecting with a broader audience through exciting and engaging content.
The project leveraged social media platforms to disseminate these images, resulting in heightened brand visibility and engagement. Notably, the incorporation of UGC-style and professional photography helped bridge the gap between authentic consumer experiences and aspirational branding. This approach not only increased social media interaction but also strengthened consumer loyalty by showcasing the brand’s commitment to celebrating Canadian culture and lifestyles.
This visually driven campaign enhanced CANNA Canada's market presence, demonstrating the power of culturally resonant branding and visually appealing storytelling to forge deeper connections with the audience. The initiative not only celebrated Canadian identity but also positioned CANNA as a versatile and culturally engaged brand within the competitive landscape.
Client
Affiliate
Year
SPECIALTY SERVICES
PROJECT MANAGEMENT
CREATIVE DIRECTION
PRODUCTION
CONTENT DEVELOPMENT
Main Work
RELATED SUCCESS STORIES
SYNOPSIS
In 2023, we optimized CANNA Canada's visual engagement strategy by launching a series of uniquely Canadian product and lifestyle shoots, designed to intertwine the spirit of Canadian environments with the practical beauty of CANNA products. This initiative introduced a fresh blend of user-generated content (UGC) style photography and editorial approaches, placing CANNA products in quintessentially Canadian settings—backyard greenhouses, vibrant sunflower fields in the Niagara region, and urban landscapes.
The series featured a diverse array of shots, from inspirational lifestyle images capturing the everyday use of CANNA products to detailed product-focused visuals that emphasize the quality and usability of the items in natural Canadian settings. Additionally, CANNA Canada expanded its brand representation through lifestyle merchandise shoots, showcasing the latest promotional items like hoodies in settings that resonated with Canadian consumers.
A standout element of the campaign was the sponsorship of a BMX athlete, Kevin, who was featured in guerrilla-style photo shoots performing stunts with CANNA products and his CANNA-themed BMX bike. This dynamic collaboration highlighted the agility and youthfulness of the brand, connecting with a broader audience through exciting and engaging content.
The project leveraged social media platforms to disseminate these images, resulting in heightened brand visibility and engagement. Notably, the incorporation of UGC-style and professional photography helped bridge the gap between authentic consumer experiences and aspirational branding. This approach not only increased social media interaction but also strengthened consumer loyalty by showcasing the brand’s commitment to celebrating Canadian culture and lifestyles.
This visually driven campaign enhanced CANNA Canada's market presence, demonstrating the power of culturally resonant branding and visually appealing storytelling to forge deeper connections with the audience. The initiative not only celebrated Canadian identity but also positioned CANNA as a versatile and culturally engaged brand within the competitive landscape.
Program Design
ExperientIal
CONTENT COMMUNICATIONS
PRODUCTION
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